SBC MEDIA

SBC Media is the largest b2b news network in the betting and gaming industry, with over 100 stories posted per day across a major network of 12 news portals.

ABOUT SBC MEDIA

SBC Media is the largest b2b news network in the betting and gaming industry, with over 100 stories posted per day across a major network of 12 news portals, 2 premium magazines distributed digitally and across our calendar of events, and a podcast network reaching thousands of gaming executives every year.

With an ever-growing editorial team of over 20 writers in the UK, and journalists in Europe, and North & South America, covering news in English, Russian, Spanish and Portuguese, SBC Media is well positioned to cover the biggest breaking news from across the global betting and gaming industry, as it breaks.

As the premier location for b2b news in the industry, SBC Media delivers a powerful content and advertising platform for operators, suppliers, service providers and affiliates to promote their brand, products and services, through written, video and audio content.

DIGITAL MARKETING SERVICES (B2B FOCUS):

  • Banner Advertising
  • Bespoke Editorials
  • Video Interviews / Production
  • Magazines
  • Webinars
  • Round Tables
  • Directory Listing
  • Podcast appearances
  • Bespoke podcast series
  • Research pieces

MONTHLY TRAFFIC STATS FOR NEWS PORTALS

unique users

200,000

UNIQUE USERS

SESSIONS

290,000

SESSIONS

impressions

975,000

PAGE IMPRESSIONS

OUR BRANDS

SBC News
CasinoBeats
SBC Americas
SBCeurasia
Payment Expert
Canadian Gaming Business
Lottery Daily
Slotbeats
Insider Sport
Esportsinsider
Gambling TV
SBC Leaders
Canadian Gaming Business Magazine
SBC Directory
SBC Webinars
SBC Digest
CasinoBeats

SBC News is the heritage news portal of the SBC Media portfolio, reporting daily on European industry developments, maintaining a reputation for breaking news and in-depth reporting. Recognised as the ‘voice of the sports betting industry’, SBC News features daily insights and opinion on all segments of the industry’s value chain be it retail, technology, marketing, leadership and innovation.

KEY INFORMATION

  • Leading betting industry news portal with no paywall restrictions
  • Features prominently on google news
  • Ten unique news stories published daily
  • Daily newsletter sent to 10,000+ subscribers, with over 40% being senior decision makers
  • The most up to date news coverage of the betting and gaming industry
  • In-depth focus on expert commentary, industry insight, debate and opinions
  • Exclusive features and interviews to profile industry stakeholders

MONTHLY AVERAGE STATS

50,000 Unique visitors
75,000 Visits
15 Page views Per Session
140,000 Page Views
SBC News

CasinoBeats is a news and content site dedicated to the online and land-based casino industries, offering daily feature articles alongside all the latest news from the casino and gaming sector.

With no paywall, no throttling of content, a large readership and a free daily newsletter, CasinoBeats is the ideal platform for you to advertise your products, grow your company’s brand awareness and generate new business leads.

KEY INFORMATION

  • News and feature articles presented in a uniquely plain-spoken, clean, uncluttered manner on desktop and mobile
  • Regular video content featuring the biggest operators and game studios in the space
  • In-depth, targeted content written and edited by experienced gaming journalists, offering 10-15 stories daily
  • Daily newsletter sent to over 5,000 subscribers, including over 1,500 C-Level and senior decision makers
  • Saturday newsletter rounding up the biggest stories of the week, sent to the same mailing list

MONTHLY AVERAGE STATS

23,000 Unique visitors
30,000 Visits
45,000 Page Views
CasinoBeats

SBC Americas is the premier b2b news portal covering news from the betting and gaming industry in the USA, providing unrivalled depth and analysis to the major talking points.

With vast readership among senior decision makers, including over 2,000 C-Level newsletter subscribers, SBC Americas is a perfect platform for you to advertise your products, grow your company’s brand awareness and generate new business leads.

KEY INFORMATION

  • US and Latin America focused gaming industry news portal with no paywall restrictions
  • Prominently positioned on Google News
  • 8-10 unique news stories published daily
  • Daily newsletter sent to over 5,000 subscribers, including over 2,000 C-Level subscribers
  • Leading English-language coverage of the betting and gaming industry in the Americas
  • In-depth focus, expert commentary, industry insight, debate and opinions
  • Exclusive features and interviews to profile industry stakeholders

MONTHLY AVERAGE STATS

25,000 Unique visitors
29,000 Visits
35,000 Page Views
SBC Americas

SBC Noticias is the leading Spanish-language news portal covering news from the betting and gaming industry, across Latin America, North America and Spain.

With a vast readership across the Spanish-speaking world, and a newsletter reaching up to 1,500 executives, SBC Noticias is the ideal platform for you to advertise your products, grow your company’s brand awareness and generate new business leads in exciting new markets.

KEY INFORMATION

  • Latin America focused, Spanish-language betting and gaming industries news portal with no paywall restrictions
  • Prominent placing on Google News offers high-visibility for news stories and press releases
  • 6-8 unique news stories published daily
  • Spanish-language newsletter sent to over 1,500 subscribers, including over 35% C-Level and senior decision makers
  • News coverage of the betting and gaming industry
  • In-depth focus, expert commentary, industry insight, debate and opinions
  • Exclusive features and interviews to profile industry stakeholders

MONTHLY AVERAGE STATS

9,000 Unique visitors
11,000 Visits
14,000 Page Views
SBC Noticias

SBC Notícias Brasil is our Portuguese-language portal focusing on the burgeoning gaming industry in Brazil. With expert coverage of the existing market, the changing regulatory landscape and all the biggest gaming news as it breaks.

Partner with SBC Notícias Brasil to tell your story in Portuguese, and reach the local gaming executives in one of the most exciting up and coming markets in the industry.

SBC Noticias

Launched in Summer 2020, SBC Eurasia is a news portal, covering the latest developments in Eurasia.

As one of the fastest growing markets in the industry, SBC Eurasia is on the way to becoming the premier destination for b2b news in the region, and is the perfect place to advertise your products and services to prospective new customers and clients.

KEY INFORMATION

  • Dedicated news coverage of all aspects of the betting and gaming industry in Eurasia, with no paywall restrictions
  • Daily newsletter going out to an ever-growing list of subscribers
  • 5-7 unique news stories published daily
  • In-depth focus on expert commentary, industry insight, debate and opinions
  • Exclusive features and interviews to profile industry stakeholders

SBC Eurasia - новостной портал, основанный летом 2020 года, который освещает последние события индустрии в Евразии.

SBC Eurasia является основной платформой для b2b новостей в этом быстрорастущем регионе и идеальным местом для рекламы ваших продуктов и услуг потенциальным новыми клиентам.

КЛЮЧЕВАЯ ИНФОРМАЦИЯ

  • Полноценное новостное освещение всех аспектов игровой индустрии в Евразии, без ограничений в доступе
  • Ежедневная рассылка новостей для постоянно растущего списка подписчиков
  • 5-7 уникальных новостей, публикуемых ежедневно
  • Особое внимание к экспертным комментариям, отраслевым исследованиям, дебатам и мнениям
  • Эксклюзивные материалы и интервью с представителями отрасли

MONTHLY AVERAGE STATS

3,800 Unique visitors
4,750 Visits
6,210 Page Views
SBC Eurasia

Payment Expert is a growing dedicated news portal, covering the fast-changing global payments sector, with a focus on Fintech, Crypto, Blockchain, Open Banking, Artificial Intelligence and more.

With a network of regular readers, including over 1,000 C-Level newsletter subscribers, Payment Expert is the ideal platform for you to advertise your products, grow your company’s brand awareness and generate new business leads in this rapidly developing sector.

KEY INFORMATION

  • Dedicated news coverage of all the commercial aspects of the payments industry, with no paywall restrictions
  • Daily newsletter sent to over 2,500 payments sector professionals, including over 1,000 C-Level and senior decision makers
  • 6 unique news stories published daily
  • In-depth focus on expert commentary, industry insight, debate and opinions
  • Exclusive features and interviews to profile industry stakeholders

MONTHLY AVERAGE STATS

7,000 Unique visitors
8,500 Visits
10,000 Page Views
Payment Expert

Canadian Gaming Business joined the SBC Media portfolio in 2022. It is the leading source of betting and gaming industry news covering Canada and global stories with Canadian interest.

Payment Expert

Lottery Daily is our hub for news about all the latest technology for the global lottery industry. We provide you with the latest breaking news and features straight from the global business of lotteries. Our focus will be mainly on Europe and the US and especially on members of EL and WLA. From retail to digital, regulation to marketing and technology to CSR – Lottery Daily covers it and makes sure you stay informed, making it the ideal platform for you to advertise your products, grow your company’s brand awareness and generate new business leads in the global lotteries industry.

KEY INFORMATION

  • Dedicated news coverage of all the commercial aspects of the lottery industry, with no paywall restrictions
  • 4-6 unique news stories published daily
  • Twice weekly newsletter, sent to over 1,600 Lottery Industry executives
  • In-depth focus on expert commentary, industry insight, debate and opinions
  • Exclusive features and interviews to profile industry stakeholders

MONTHLY AVERAGE STATS

5,000 Unique visitors
7,500 Visits
10,000 Page Views
Lottery Daily

SlotBeats is the number-one industry resource for all the latest slot game releases and developments. As a sister site to CasinoBeats.com, SlotBeats focuses specifically on the rapidly growing Slots and Slot Games side of the casino and gaming industry.

SlotBeats is the ideal platform for you to advertise your products, grow your company’s brand awareness, and generate new business leads with those that make online slots spin.

KEY INFORMATION

  • Dedicated news coverage of all the commercial aspects of the slots industry, with no paywall restrictions
  • Newsletter sent to over 2,000 executives daily
  • Up to six stories/releases published daily
  • In-depth focus on expert commentary, industry insight, debate and opinions
  • Exclusive features and interviews to profile industry stakeholders

MONTHLY AVERAGE STATS

3,000 Unique visitors
4,200 Visits
7,000 Page Views
Slotbeats

InsiderSport is the home at SBC Media for the latest breaking news and analysis on the business of sport. Covering sponsorship deals, partnerships, media rights, integrity and more, across every sport, and every corner of the globe.

With a network of loyal subscribers, and a newsletter subscriber base of over 3,500, InsiderSport is the ideal place to advertise, grow and attract leads in the sports business world.

KEY INFORMATION

  • Dedicated news coverage of all the commercial aspects of the sports industry, with no paywall restrictions
  • Twice weekly newsletter, going out to over 3,500 subscribers
  • 6 unique news stories published daily
  • In-depth focus on expert commentary, industry insight, debate and opinions
  • Exclusive features and interviews to profile industry stakeholders

MONTHLY AVERAGE STATS

25,000 Unique visitors
30,000 Visits
38,000 Page Views
Insider Sport

Based in London and founded in 2016, Esports Insider is an industry focused esports news platform, B2B agency, media and events company.

ESI runs a world leading and international esports industry news site, publishes The Esports Journal magazine, and has run more industry events than any other Esports media company globally, from London to Los Angeles.

ESI provides unique and unparalleled insight and access to the hard to reach esports industry, to advertise your products, grow your company’s brand awareness and generate new business leads.

KEY INFORMATION

  • An international esports business and industry focused news platform
  • 4-8 stories posted daily. Including news stories, opinion pieces and thought leadership, weekly industry roundups, reports on the latest in relevant investments and sponsorships, and interviews
  • 110,000+ Unique Views per month
  • Social media reach of 26,000 and counting
  • Bi-weekly newsletter sent out to subscribers (2,000+)

MONTHLY AVERAGE STATS

110,000 Unique visitors
140,000 Visits
200,000 Page Views
Esportsinsider

Gambling TV is the hub of the latest and greatest video content from across the vast betting and gaming world.

From podcasts and interviews to webinars, adverts and social media campaigns, Gambling TV collates the content you need to see.

Along with all the latest industry content, SBC has a rich archive of content from six years of high quality conferences and events, providing interviews and debates with CEOs, regulators, politicians and members of the Sports Betting Hall of Fame.

KEY INFORMATION

  • The best podcasts, interviews, commercials and more from the betting industry
  • Highlighting the best in SBC content, from our in-house podcasts to our high quality editorial interviews
  • The number one destination to stay on-top of the best video content from the betting and gaming industry
  • Weekly newsletter sent to a growing list of subscribers

MONTHLY AVERAGE STATS

1,500 Unique visitors
3,000 Visits
4,000 Page Views
Gambling TV

The SBC Leaders Magazine is a bi-monthly publication with in-depth, long-form interviews with the biggest names in sports betting, iGaming, payments and more.

Distributed at major gaming events around the world, and physically in the hands of senior decision makers from all facets of the industry, the SBC Leaders Magazine is the perfect place to advertise your products and services.

KEY INFORMATION

  • Distributed at all major gaming events including SBC Summit North America, Barcelona and Latin America, as well as Betting On Sports Europe, CasinoBeats Summit, and non-SBC events such as ICE, Sigma and G2E
  • Attracting high profile interviewees and cover stars, such as AGA President Bill Miller, Entain CEO Jette Nygaard-Andersen, William Hill CEO Ulrik Bengtsson, and YOLO Group CEO, Maarja Part
  • Numerous advertising options available
SBC Leaders

The Canadian Gaming Business Magazine is a twice-yearly publication, and is highly-regarded among industry professionals in Canada. The magazine is distributed at the Canadian Gaming Summit, as well as other major gaming events.

Canadian Gaming Business Magazine

SBC Directory is the only dedicated betting and gaming industry business directory. We help companies profile their business across the scope of the gaming industry to improve their visibility and generate new business leads.

SBC Directory is a cost-effective way to reach and drive enquiries from your target customers in the betting & gaming industry.

KEY INFORMATION

  • Ideal for brand exposure and driving new enquiries
  • List your company with your logo, bio, and preferred links and contact information
  • Companies listed also have the option to include any visual assets, such as photos or promotional videos on their listing
SBC Directory

SBC Webinars are 30-60 minute long thought-leading sessions on a specific topic, presented by SBC, and featuring leading names and figures from the industry.

SBC can also co-present a webinar, or series of webinars in conjunction with a client.

Whether formatted as a solo presentation, a one-to-one conversation or a multi-person panel, an SBC Webinar is a unique and creative way to showcase your product or service, and attract more leads.

SBC provides email and social media promotion, as well as a PR on one of our most relevant news sites both before and after the session takes place, ensuring maximum exposure for your message.

KEY INFORMATION

  • Fully brand the webinar room
  • Add handouts such as brochures, business cards or study results available for download
  • Acquire leads, establish yourself as a thought leader in your field, or launch a product
SBC Webinars

The SBC Digest is your Friday afternoon round-up from the world of SBC in the previous 5 days. The biggest stories from SBC News, SBC Americas, CasinoBeats, SlotBeats, Lottery Daily, Payment Expert, InsiderSport, SBC Noticias, and GamblingTV - including headlines, quotes, the numbers you need to see, podcast of the week, and more.

The digest is distributed every Friday to an eager list of subscribers, and contains numerous sponsorship and advertising opportunities.

SBC Digest

The CasinoBeats Weekly Review is your weekend review of the goings on in the wider casino world. Catching you up on the must-see news and reaction, as well as highlighting some fascinating stories you may have missed, the CasinoBeats Weekly Review is a must-subscribe for anyone who wants to keep up with the casino and iGaming industry.

CasinoBeats weekly

SBC Podcasts are regular monthly chats and interviews featuring some of the biggest names and most interesting thought-leaders in the industry.

From iGaming Daily, hosted by the SBC Editorial Team and featuring world class interviews and high-level analysis, to Cinema Reels, and the Martin Lycka Safe Bet Show, SBC Podcasts provide some of the best opportunities to showcase your company or build your individual profile.

KEY INFORMATION

iGaming Daily is a daily podcast hosted by the SBC Editorial team, reacting to the latest news, analysing the biggest talking points, and having the biggest name guests for regular interviews. iGaming Daily rotates between regions and verticals, covering the UK & Europe, the Casino and Gaming sector, LatAm, the USA, the business of sports and more.

Get in contact for sponsorship opportunities, ad spots and guest appearances.

The SBC Leaders podcast is a series of unique, high-level interviews with leading figures in the sports betting and iGaming worlds. Focusing on their life, career, inspirations, motivations and leadership philosophies, the SBC Leaders podcast goes under the hood with some of the most influential and important names in the industry.

Martin Lycka is the Senior Vice President for American Regulatory Affairs and Responsible Gambling at Entain, and has been at the forefront of responsible gambling projects and technology for over a decade. Now hosting the Safe Bet Show on SBC, Martin discusses the hot-button issues around player protection with a litany of high profile names.

With vast industry experience from his tenures at Entain, GVC and Paddy Power/Betfair, Martin is the perfect host for a player protection podcast, and drills down into tackling the industry-wide issue of problem gaming, by speaking to the leading lights of responsible gambling.

The Double Espresso Show with Rasmus Sojmark is the iGaming business podcast that sends a regular jolt of caffeine through your speakers, presenting the most well-known and high-profile names from the biggest and best gaming companies.

Hosted by the man with his name on the marquee, SBC CEO and Founder Rasmus ‘Ras’ Sojmark, The Double Espresso Podcast brings in big names across sports betting, casino and iGaming, payments, responsible gaming and more, for roundtable-style discussions, idea-exchange and high-level insight that almost no other podcast can provide.

Beyond the reels is Slotbeats‘ regular feature profiling a brand new slots game, and sees editor James Ross joined by the brightest names in slots game development to go through one of their new slots games. .

If you’re looking to stay on top of the latest developments in the slots and casino game development world, want insight on the development process, hear the thinking behind game features, or simply want to find the best new slots to play, Beyond The Reels is the ultimate companion to ensure you’re clued in on the slots world.

SBC Podcasts

TESTIMONIALS

We at Swintt are extremely happy with our partnership with SBC. Since our cooperation, we have increased awareness about Swintt’s brand and product and SBC also helps us to introduce members of our top management team.

Swintt

SBC Media helps us to achieve our goal, which is to increase brand awareness. But the most remarkable thing about SBC is its team! Every team member is so responsive, they help us in any matter, provide all the necessary information, and are always in touch.

TVBet

We’re really pleased with our media partnership with SBC Media. Their knowledge of the industry and reputation is first class, and its growing team continues to be a great service to us across both media and events.

Pinnacle Solution

Working with SBC News has allowed Better Collective to increase its exposure amongst the most relevant people in the industry, and share the most important milestones of our journey.

Better Collective

Seeing our headlines on SBC Media is always a guarantee of higher engagement with our links and website and that’s always a plus. There never was a suggestion or request from our side that was left unattended and overlooked by their editors

BetConstruct

ADVERTISE WITH US?

  • Monthly access to several hundred thousands unique visitors
  • Target your messages to potential customers and key decision makers
  • Drive traffic to your website and convert more leads into customers
  • Drive visibility of to your participation at events around the world
  • Multiple banner formats to create and visualise messages the way you want
  • Video ads can be shown in a range of lengths and styles to tell your story

CONTACT OUR SALES TEAM

Or send us an email at [email protected]

WORKING FOR SBC MEDIA

SBC Media is part of the Sport Global group of companies, with its headquarters in London, and teams based in Greater Manchester, Poland, the United States, Malta and Argentina.

The SBC Media team works primarily from our Greater Mancehster office, with our Latin America team based in Buenos Aires.

You can find current opportunities with SBC Media, and across the Sport Global Group, listed below. Please check back frequently as we are constantly adding new roles to support our continued growth.

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